Event Auctions
Since 2002, the CityXpress event auction program has generated over $200 million in new advertising revenue and introduced over 60,000 new advertisers to our 400 media partners worldwide.
CityXpress is the market leader, having conducted over 1,000 event auctions in 17 countries and 8 languages. Designed to meet the special needs of publishers and broadcasters, we are constantly improving our programs and platforms to reduce your workload while maximizing your results and revenue.
In today's demanding security environment, CityXpress is the only vendor in its field who is PCI DSS certified. This ensures that we provide maximum protection for our client's online credit card transactions.
How Event Auctions Work
The auction model is simple - local businesses provide goods or services in trade for newspaper advertising. When a product sells in the auction - when bidding meets a reserve price set in advance by your newspaper - the advertiser earns an ad credit equal to the product's retail value. The advertiser's cost is the wholesale price of the item. The media company keeps the cash received from the bidder as payment for the ad credit.
Typically lasting eight to 10 days, event auctions are conducted online and supported by a catalog and print promotional campaign. Readers bid on auction items online or by telephone. The highest bidder whose bid meets or exceeds the reserve price wins the item or service.
Event auctions offer a compelling and reliable way to secure new advertisers and generate significant incremental sales from existing clients.
Win-Win-Win
Media companies win...
- Boost ad revenues
- Fill budget shortfalls
- Sign new advertisers
- Drive website traffic/readership
Advertisers win...
- Trade products at wholesale cost for ad credits at retail value
- No cash outlay
- No-risk promotion
- Walk-in traffic - new customers
Readers win...
- Great deals on attractive products
- Security of buying from local merchants
We Support Your Success
- Researched and tested sales resources
- Comprehensive training for your staff
- Item Target Recommendations for best product mix
- 24/7 Tech/Customer support
- Complete analytical reporting
- Payment Card Industry Data Security Standard (PCI DSS) compliance for credit card processing
