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NA papers repeat winners as CityXpress presents Golden Auction
Awards for January-June '07
Bi-annual awards honor newspapers for outstanding event auction
performance
VANCOUVER, British Columbia - October 2, 2007 - CityXpress
Corp., the leading provider of event auctions to newspapers in
the Americas, Europe, Australasia and Africa, today announced
the winners of its coveted bi-annual Golden Auction Awards for
January-June 2007. The list includes three North American newspapers
which are each claiming their third award, as well as first-time
winners from the U.S. and international markets.
The Golden Auction Awards honor newspapers that conduct the most
successful auctions, as measured by a set of key performance criteria:
total revenue generated, percentage of items sold, and lowest
ad discount ratio. The awards are presented to North American
and international newspapers in each of four circulation bands.
In addition, the newspaper generating the overall highest revenue
is recognized annually.
The winning newspapers are:
North America
- The Star Tribune, Minneapolis, Minn., circulation over
250,000
- Edmonton Journal, Edmonton, Alta., Canada, circulation
125,000-250,000
- Leader-Post, Regina, Sask., Canada, circulation 50,000-125,000
- Sioux City Journal, Sioux City, Iowa, circulation under
50,000
International
- Helsingin Sanomat, Helsinki, Finland, circulation over
250,000
- Göteborgs-Posten, Göteborg, Sweden, circulation
125,000-250,000
- Nerikes Allehanda, Örebro, Sweden, circulation
50,000-125,000
- Östersunds-Posten, Östersund, Sweden and
Sundsvalls Tidning, Sundsvall, Sweden (tie), circulation
under 50,000
The Star Tribune, the Edmonton Journal and the
Leader-Post are leaders among Golden Auction Award winners,
with three prizes each in their respective circulation bands.
All of the other winning newspapers are claiming their first awards.
"These three-time winners are excellent examples of clients
who have learned from their auction experience and made the program
work effectively and consistently in their markets. They demonstrate
that auctions have lasting value for newspapers which commit to
the program year after year," said Phil Dubois, president
and CEO of CityXpress Corp. "We salute all of our winners
for their dedication and hard work."
Among North American newspapers, The Star Tribune sold
75 percent of products offered in its auction and attracted 45
new advertisers, while the Edmonton Journal earned more
than $1.2 million USD ($1,372,229 CAD) in revenue. With weekday
circulation of 60,000, the Leader-Post generated an impressive
$761,120 USD ($863,761 CAD) in revenue while selling 76 percent
of its auction products. The Sioux City Journal sold 94
percent of its auction products to earn $87,320 in revenue.
"We have now done five auctions and each year we build upon
what we know about how they work in our market, especially about
what sells and what doesn't sell," said Lori Sebastian, The
Star Tribune's marketing project manager. "We also rely
on CityXpress to enhance the tools it provides to help us stage
successful auctions. It's a great partnership and it continues
to work well for us."
"We have enhanced our auction product by changing our marketing
strategies and by focusing on quality products," said Les
Wagman, advertising director of the Leader-Post. "We
had our sales people focus on new and incremental business and
we ended up with higher quality products that sold for a higher
price."
"The model that CityXpress offers is easy to implement,
easy to control and easy to manage from the back end. All these
factors helped us to have a great auction experience," said
Charlie Pankey, retail advertising manager of the Sioux City
Journal. "The customer service level that CityXpress
offers our industry is second to none. We look forward to our
next venture together."
Among international newspapers, Helsingin Sanomat sold
93 percent of products offered to earn $418,996 USD (€315.277)
in Finland's first newspaper auction. Göteborgs-Posten's
first auction sold 90 percent of its products to generate $432,816
USD (3 002 956 krona) in revenue, while Nerikes Allehanda
earned $405,163 USD (2 811 099 krona) and achieved an ad credit
discount of 31 percent, also in its first auction. Tied for top
performance among newspapers under 50,000 circulation, Östersunds-Posten
sold 89 percent of its auction products, while Sundsvalls Tidning
earned $244,753 USD (1 196 061 krona) in revenue.
In general, the key factors in the success of an event auction
are offering the right mix of attractive products, strategic promotion
of the auction through a variety of channels, and a well-prepared
and organized team, said Dubois.
All newspapers that conduct a CityXpress auction are eligible
for the bi-annual awards, which are based on auctions held between
January and June and between July and December. Each winning newspaper
will receive a crystal gavel from CityXpress in recognition of
its outstanding auction performance.
Newspaper auctions are online events staged by newspapers with
goods and services provided by local retailers in exchange for
exposure through the auction and advertising credits that are
earned if the retailer's items sell. Auctions help newspapers
attract new advertisers and generate incremental revenue from
existing advertisers, while boosting in-store traffic for vendors
and producing good deals for consumers.
To date, CityXpress has staged more than 700 auctions with newspapers
in 16 countries, generating more than $170 million in revenue
for our clients.
About CityXpress Corp.
CityXpress Corp. (www.cityxpress.com)
is a leading developer of revenue-generating marketplace products
and programs for newspapers and the broadcast media. Founded in
1999, CityXpress works with clients across North and South America,
Europe, Australasia and Africa to stage local event and continuous
auctions, as well as develop online classified marketplaces. CityXpress
provides its customers with hosted software, sales training programs,
and customer support services. The company currently provides
services to newspaper companies including Advance Publications,
MediaNews Group, McClatchy, Gannett, Lee Enterprises, Scripps,
the New York Times Company, the Tribune Company, Ottaway Newspapers,
CanWest, the Northcliffe Newspapers Group and Fairfax. Headquartered
in Vancouver, British Columbia, CityXpress also maintains an international
office in London.
Media Contact:
Duart Snow
CityXpress Corp.
604-638-3812
dsnow@cityxpress.com
This press release and/or communication contains forward-looking
statements regarding the Company's business strategy and future
plans of operations. Forward-looking statements involve known
and unknown risks and uncertainties, such as the Company's capital
requirements and other liquidity concerns, fluctuations in demand
for newspaper auctions and for the Company's other products, competition,
technological developments, and other risks and factors. These
and other important factors may cause actual results and performance
to differ materially from the results expressed in or implied
by such forward-looking statements. The forward-looking statements
are based on information available to the Company and speak only
as of the date hereof. The Company does not assume, and expressly
disclaims any obligation or duty to update or revise any of the
information presented herein.
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